We’re Bananas, an independent agency that won a Cannes gold with its very first piece of work. Have we peaked too early? Maybe. But, hey, you don’t get a second chance to make a first impression.
In the meantime, we’ll keep working on business we believe in with clients who believe in us.
We’ll protect our joy throughout the chaos. We’ll create work with an indomitable spirit that is impossible to ignore. Because the biggest risk you can take as a marketer is to be ignored. If you want to create mischief and meaning with us, let’s chat: monkeybusiness@bananasagency.com
New Work
KFC “M ssing Piece”
If an incomplete book collection or a jigsaw with a missing piece doesn’t make your eye twitch, you’re either a carefree saint or a chaos-loving monster. Thankfully, the fastidious protagonist of KFC Thailand’s latest spot, MISS NG PIECE, is not one to leave a gap unstuffed, going out of his way to put the world’s loose ends back in place.
STORMERS “IN IT TOGETHER”
“In It Together” is a bold project that goes beyond rugby, beyond sport, and taps into the very heart of what makes Cape Town the most extraordinary city in the world. This campaign is a love letter to our home: to its people, its cultures, its creativity, its energy, and its authentic, diverse spirit that inspires us every time we step onto the field.
We hope it resonates with every Stormers fan, every Capetonian, and every person who believes in the power of togetherness.
KFC “CAKE”
WHY CELEBRATE WITH CAKE, WHEN THERE’S KFC.
To mark 40 years of finger-lickin’ good chicken in Thailand, KFC has whipped up something as bold and unique as its world-famous fried chicken: a surreal new TV ad that’s all about cake. Yes, cake!
The ad follows the bizarre and hilarious journey of a man trying to navigate a Bangkok crumbling into cake as he races to find out if his favourite fried chicken is still fried chicken. And even though his TV remote, his scooter, and even his beloved girlfriend turn to cake, there’s only one thing on his mind, KFC.
KFC “Buldak”
When Bankii, Thailand’s biggest food influencer, agreed to front KFC’s new Buldak Dunked Wingz, it looked like just another hot collab. But the second he bit into them on set, the heat hit like a freight train—and suddenly, he wanted out.
But instead of cutting the cameras they aired Bankii’s real, unfiltered reaction: the exact moment he realized the spice was way beyond his comfort zone. What followed was a public “feud” that lit up social media, drove curiosity through the roof, and had everyone asking the same question—was this the spiciest PR stunt of the year, or just the spiciest wings in Thailand?
KFC “Long Live the Taste”
Long Live the Taste celebrates 40 years of KFC thriving in one of the most flavor-rich, fiercely competitive food cultures in the world — Thailand. In a country where foreign fast-food brands often come and go, KFC has not only survived but become part of the local taste story.
While global giants like A&W, Popeyes, and Texas Chicken couldn’t win over Thailand’s loyal palate, KFC endured for one reason: in this battleground, size isn’t the secret — taste is. And ours is deliciously original.
What People Say
Working with Bananas has been such a natural fit because they understand how to elevate ideas into something unforgettable, not just execute them. They’re not in it just to answer a brief. Once we have an idea we all believe in, it’s an amazing time to be part of the process because we all treat the work with genuine care and aim to nurture the idea from primary school into a grand graduation at Cannes!
Bananas drove the creative process of bringing our strategy of unity to life through a consumer facing campaign, the likes of which South African Rugby hasn't seen. Justin spent a lot of time with me and the staff and with the team where he integrated seamlessly, added joy and excitement as he literally and metaphorically breathed life into this new campaign. He also drove the imperatives of a business in the process of significant turnaround and growth, working with all the stakeholders and, in his own way, helped bring the organisation itself together through this campaign which everybody got behind and is absolutely thrilled and enthused by.
Working with Bananas was incredibly refreshing, and it’s no accident they’re one of the top fruit-themed agencies today. Are they even an agency though? I plugged in early, working hand-in-glove with the team and client, ignoring the usual stifling boundaries. This is how it should be—and everyone was happier for it. Heavyweights with a light touch, Bananas think big, move fast, and you couldn’t hope to find a better bunch.
Great creative isn’t born in a back room, flung together by primates you toss peanuts at. It’s forged through collaboration, craft, and an unrelenting pursuit of magic — from the brief to the bitter end. The team at Bananas understands that, and pours flesh and peel into making work that works. I’m honoured to have witnessed the spark from the very beginning. The journey ahead is limitless, and if there’s one thing I know for certain, the ride is going to be Bananas.
I’m sure there will be much talk and discussion this year about an international commercial being done by a South African agency, but hopefully this can be an inspiration to some of our local clients and a reminder to ourselves, that when you let South African creatives play. Magic can happen. Silly magic. But magic. 🍌
Congratulations on GOLD!!! Bananas is the hope and collective wet dream of the industry. I’m excited for you guys. And massive love and respect to you all. If this is how you start…I can’t wait to hear 2026’s story. 🍌 💛
Congratulations. How amazing and what a start to your new chapter Bananas! 🍌
Well done Bananas! 🦁🦁🦁 Starting off with a bang 🔥🔥🔥 The first of many, I'm sure.
At LEGO we sometimes bring in external partners on special briefs to supercharge our internal agency, and we make sure to work with the best — from Wieden+Kennedy to Droga5 to BETC Paris. For this particular brief, we teamed up with Bananas. They jumped straight in, brought the perfect mix of humour and genius, and made the whole collaboration a pleasure. These legends come highly recommended.
Watch this bunch. 🍌🍌🍌 May the fun never set.
CANNES-anas. 🍌🍌🍌
This is everything you think advertising will be when you decide to get into advertising. 🍌🍌🍌
Contact Us
Justin Gomes
Owner/Chief Creative OfficerAbout Justin
As a young child, Justin’s parents denied him a Superman suit. Undeterred, his Christmas list that year featured blue pyjamas, red socks, red underpants and a red towel. Come Christmas morning, Justin strutted through the house feeling like the Man of Steel, his red towel not quite billowing in the wind. But most importantly, Justin discovered what it felt like to solve a problem using the power of creativity. He’s made a living out of it ever since – and sometimes, not in red underpants.
Whether it’s co-founding creative advertising agencies like Foxp2 or Bananas, launching 100% organic sunscreen businesses like Buub, crafting world-class campaigns for big brands like KFC and MTN, building creative think spaces like the Jardim Barn, writing an illustrated Children’s book called “The Cloud That Helped People”, or simply infuriating his kids by waking them up to Cat Steven’s “Morning Has Broken”, Justin tries to imbue his life with meaning by living it as creatively as possible.
Safaraaz Sindhi
Owner/Chief Creative OfficerAbout Safaraaz
Founder. Chief Creative Officer. Professional mischief-maker.
Saf has made ads on four continents, won more awards than your mom has fridge magnets, and still thinks briefs are optional.
With his partners, he built Bananas to challenge corporate-creativity where mediocrity thrives. Bananas is a place where silliness is revered and stupid ideas grow up to be genius.
Sean Harrison
Executive Creative DirectorAbout Sean
I am one-time Cannes Gold Film winner Sean Harrison.
When I go to a brainstorm, I don’t just go in as any old creative. I walk in as one-time Cannes Gold Film winner Sean Harrison ready to crack the next Cannes gold winning idea.
And when I dream, I don’t just dream any dream. I dream of being two-time Cannes Gold Film winner Sean Harrison.
Because then, maybe, I’d be enough. It would finally be true. And I could stop this terrible search for what I know ultimately won’t fulfill me.
But awards matter. I don’t want you to think that just because if you blew up our solar system alone, you wouldn’t be able to find us or any of human history with the naked eye. But from our perspective, this is huge.
New Business: monkeybusiness@bananasagency.com
